A Colour Story... 'South Sunday'

I have a folder on my desktop of over 2000 pictures of things I call beautiful. They range from clothes, shoes, interiors, jewelry and furniture to sites and scenes (local and foreign) all either photographed by myself, a friend or borrowed from the internet. It all inspires my design aesthetic in some way. I am curious about everything. I am excited to learn new things and I am never ashamed to say 'I Don't Know'.

As a Designer you should be curious about everything and have your mind and eye always ready to absorb because creativity is the connecting of things learnt, things developed, things evolved, things felt and things absorbed; A synthesis of things experienced with things new.

From San Fernando to the Temple in the Sea - Trinidad

  

Today was 'South Sunday' with my friends. We got up early and met to take a trip to South Trinidad so we can say hello to friends, eat some good food, take a drink or two, and enjoy the scenery and drive.

Besides needing the relaxation from my thoughts and the routine of the 'north'  I looked forward to taking random pictures of things, textures and colours from which I could pull colour palettes.


Not only is this a hobby of mine but also an excellent work practice that comes in very handywhen designing brands and Brand guides for clients at work.

Colour is also a great way to start my thought process in design if I'm not starting with word association or inspired by a font after reading the brand audit.

In my ongoing desire to pull ideas and inspiration from my life around me, it's so interesting to discover the colours around you that add such vibrancy to a palette, often in combinations and shades you may not have otherwise put together yourself. But nature combines them for you...

Temple in the Sea- Central Trinidad.

'I am Clearest when I Feel with what I Think. – Everything Inspires’ me.' 

Where do you find your inspiration?

Comitted To Caribbean Beauty- 'Immortelle Beauty' A Product of International Cosmetic Quality, Created for the Caribbean Woman...

 

In January 2011 I worked on the Identity, Branding and package Design for 'Immortelle Beauty' 

'Immortelle Beauty is  a newly formed Caribbean Cosmetic company. Immortelle Beauty strives to create elegant, safe, cost-effective, and efficacious products which appeal to all West Indian women. These products will be the bridge which connects the advanced European, Asian and North American cosmetic technologies with the Caribbean consumer. Quality products made with the Caribbean woman in mind....' Kathryn Nurse, the creator and founder of Immortelle Beauty is a Trinidadian Woman  to watch out for! Working with her to create her brand was an absolute joy as she was a fantastic client who like me did not see her self as limited to living on an island. Her aspirations, goals, wants, taste and expectations were tremendous. The aim was BEAUTIFUL and nothing less. Abovegroup Ogilvy started work on this project in 2010 with an intensive brand analysis by the strategy team and then conceptualising the design began.    The colour palette and textures of Immortelle Beauty’s Brand was inspired by the ocean, beaches, plants; sugarcane plant, avocados, plum.   The aim was to create a brand that could easily rival any international brand but clearly was special and echoed tailored hints of the Caribbean.    To read more about creating the brand for Immorettle Beauty go here What do you think when you think about Local Brands?