In January 2011 I worked on the Identity, Branding and package Design for 'Immortelle Beauty'
'Immortelle Beauty is a newly formed Caribbean Cosmetic company. Immortelle Beauty strives to create elegant, safe, cost-effective, and efficacious products which appeal to all West Indian women. These products will be the bridge which connects the advanced European, Asian and North American cosmetic technologies with the Caribbean consumer. Quality products made with the Caribbean woman in mind....'
Kathryn Nurse, the creator and founder of Immortelle Beauty is a Trinidadian Woman
to watch out for! Working with her to create her brand was an absolute joy as she was a fantastic client who like me did not see her self as limited to living on an island. Her aspirations, goals, wants, taste and expectations were tremendous. The aim was BEAUTIFUL and nothing less.
Abovegroup Ogilvy started work on this project in 2010 with an intensive brand analysis by the strategy team and then conceptualising the design began.
The colour palette and textures of Immortelle Beauty’s Brand was inspired by the ocean, beaches, plants; sugarcane plant, avocados, plum.
The aim was to create a brand that could easily rival any international brand but clearly was special and echoed tailored hints of the Caribbean.
To read more about creating the brand for Immorettle Beauty go here
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